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Global attention! The story of 5 Shoes companies in Wenzhou
Source: | Author:pmtf105f8 | Publish time:2022-11-11 | 679 Views: | Share:

On the afternoon of November 9, in the headquarters of Kangnai Group in Lucheng District, a symposium over the guiding principles of 20th National Congress was livebroadcast to the whole world. Akmal, a foreign anchor of Wenzhou Overseas Media Center (a member of “Hai’ou Community”) was invited to join this symposium together, sharing his ideas with overseas Chinese through online video-connection.



In recent years, Lucheng, where "Chinese Shoe Capital" resides, is trying to upgrade the "Chinese Shoe Capital" to the "Global Shoe Capital". As an old local shoe company, Kangnai's shoe-making process has changed from manual to mechanization, then to informationization, and digitalization. Kangnai has achieved growth from scale to high quality, which also reflected the development and changes of Lucheng.


The report of 20th National Congress of the Communist Party of China has made many major decisions over the development of private economy. It clearly put forward to strengthen the development of the private economy, which inspired Zheng Laili, the president of Kangnai Group. At the symposium scene, Zheng Laili shared his thoughts over Kangnai’s future development.


In Zheng Laili's opinion, the key to development of acompany lies in technological innovation.



"We have specifically established the developmental idea of "using innovative technology to provide customers with the best comfort'. "Zheng Laili said that they actively responded to the national digital development strategy, empowering the transformation and upgrading of traditional industries with digitalization, continuously promoting the high-quality development through digital research and development, digital marketing, and digital intelligent manufacturing, and actively playing the role as a leading enterprise to create an "industrial chain community" with new development concepts.



The report of 20th National Congress pointed out that China would adhere to the basic national policy of opening-up to the outside world, firmly pursue the open strategy of mutual benefit and win-win, and continuously provide new opportunities for the world, promote the construction of an open global economy, and benefit people from all countries. Xu Pengming, who was a Spanish overseas Chinese and participated in the symposium by livestreaming interaction, was inspired by this statement.


"More and more countries are having economic cooperation with China, which has greatly enhanced overseas Chinese’s confidences and created more opportunities for them." Xu Pengming said.


"Yes, Spain and China have close cooperation on international trade. In 2005, on behalf of the Wenzhou Shoe & Leather Association, we invited the Spanish Elche Shoe Industry Association to come to Wenzhou for inspection, which enhanced mutual understanding between the two sides. Today, it’s of special significance that we learn the guiding principles of 20th National Congress with Spanish overseas Chinese together. "Cai Farong said.


As the symposium came to end, Zheng Laili gripped the microphone and said: "We will adhere to the strategy of innovative development, and make our every effort to realize the goal of becoming the world's most famous shoe company."