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How many Wenzhou “Time-honored” Brands do you know?
Source:温州新闻网 | Author:Wenzhoudaily | Publish time:2018-05-29 | 11647 Views: | Share:
“Li Datong”, “Wuweihe” and “Jinsanyi” ...... For many Wenzhou people, they can tell the stories about every Wenzhou “Time-honored” Brands. These brands inherit the memory of this ancient city...

In 1996, Baihao dairy plant was transformed into "Ruian Baihao Dairy Co., Ltd."


Wenzhou Yibai

Established in 1925 and famous in the South Zhejiang, Yunbo department store was the predecessor of "Wenzhou Yibai".

Yunbo department store was founded by Xu Shuyu (1880-1967), an outstanding businessman in Wenzhou. Xu Shuyu, whose name was Yunzhang, style name Shuyu, of Ruian origin, went to Wenzhou Yida draper's to be an apprentice in the eighteenth year (A.D.1892) of Emperor Guangxu of the Qing Dynasty (A.D.1636-A.D.1912). After six years, he rented a house by himself, to open the "Xu Yunzhang Silk and Satin Shop" in Caoxian Alley. In the sixth year of Republic of China (A.D.1917), Xu Shuyu bought the house properties in Wuma Street and built the western-style building to where he moved his "Xu Yunzhang Silk and Satin Shop". Moreover, he set up the "Yunzhang Foreign Goods Store" and "Yunzhang Silk and Satin Bureau" successively. Xu earned much money as he worked so hard with painstaking effort. In the fourteenth year of Republic of China (A.D.1925), Xu built another western-style building in the west of the former one and set up the "Boou Guangdong Goods Shop" which specialized in the general merchandises. The combination of "Yunzhang" and "Boou" was called "Yunbo Department Store". 

Then, Xu Shuyu bought and rebuilt more than 30 old houses behind "Yunzhang store" and "Boou store". Meanwhile, he changed the former brick-wood houses into the reinforced-concrete buildings as well as integrated several buildings as a whole to form a big architectural complex. Furthermore, Xu rented the back building to a Mr. Chen, an overseas Chinese, for use as an Italian restaurant and built a theatre behind the stores, namely "Central Grand Theatre". The combination of all the buildings was called "Yunbo Shopping Mall", the predecessor of "Wenzhou Yibai". It was a huge shopping mall with a characteristic of the comprehensive operation and was an embryonic form of the modern shopping mall which was the best in the commercial area of Wenzhou and Taizhou at that time.